Built by Someone Who
Lived Every Side of This.
AthleteIQ was not built in a boardroom. It was built by a former college athlete, son of a coach, and someone who has spent a lifetime watching the same struggles repeat themselves across youth sports, high school athletics, and college programs.
About the Founder
Adam Patrick did not stumble into the sports world. He was born into it. Raised in Hughes, Arkansas by two educators — a mother who spent 42 years shaping young minds in an elementary classroom and a father who spent his career coaching high school basketball and serving as the school's Athletic Director — Adam grew up understanding that sports were never just about winning. They were about building people.
His family's connection to athletics runs deep. More than 15 members of the Patrick family have competed at the college level across football, basketball, softball, and baseball. Nine of them have gone on to coach. Sports, in the Patrick family, is not a pastime. It is a generational calling.
Adam himself was an All-State performer at Hughes High School — one of the finest three-point shooters in the school's history. He went on to play college basketball at the University of Arkansas at Monticello, graduating as one of the most prolific three-point shooters in UAM program history. He knows, from personal experience, what it costs to earn a place on a roster and what it takes to keep it.
For the past 21 years, Adam has owned a State Farm insurance agency based in Petal, Mississippi — a career that sharpened his ability to build trust, navigate complexity, and show up for people during the moments that matter most. But throughout those two decades, his real passion never left the gym, the field, or the sideline.
AthleteIQ is the formalization of what Adam has been doing his entire life. He watched the same struggles repeat themselves — in youth leagues, in high school recruiting, in college athletic departments — and realized he was already in the middle of trying to solve them.
"There are many paths to athletic achievement. You are your own story. Run your own race."
Adam Patrick · Founder
What We Believe
Every Athlete Deserves a Pathway
Regardless of sport, level, or background — every athlete deserves access to the development tools and guidance that give them the best chance to succeed.
Character Before Credentials
Stats get you noticed. Character gets you recruited. We build the traits that define athletes long after the final whistle.
The Whole Athlete
We develop the person, not just the player. Mental toughness, financial literacy, identity, and life after sports are not extras — they are the point.
Coaches Deserve Support Too
Coaching is one of the most demanding and least supported professions in the world. AthleteIQ was built for coaches as much as it was built for athletes.